About The Founder
Justine Haines has its roots in the midst of the COVID-19 pandemic, founded by Sandra Parker. After dedicating 25 years to various marketing and management roles in large corporations, Sandra felt the entrepreneurial spirit beckoning her to embark on a new journey.
The pandemic's impact on overconsumption and societal waste deeply resonated with Sandra, strengthening her commitment to sustainability. As a passionate fashion enthusiast and with six young nieces, she was inspired to create stylish period panties that catered to the vibrant spirit of today's fashionable young women, breaking away from the conventional demographic.
Sandra's vision took shape with input from her fashion community, resulting in the vibrant and innovative brand that Justine Haines represents today.
PHOTO: Representing her home city of Montreal at the Canadian Arts & fashion Awards ceremony in Toronto, wearing a custom Le Chateau gown, with a painting of Legend LEONARD COHEN, hand-painted by International artist, Eric Waugh. The lyrics to 'Hallelujah' are in the train, how cool is that?!
PHOTO: In Barranquilla, Colombia, press event with singer and philanthropist,
Shakira. We are bringing education access to thousands of youth, really satisfying project! I had only met her a few times and studied Spanish in order to take part of this project. Said Shakira to me, on this ultra-hot day in Colombia: I remember you, with the RED hair! I've kind of adopted this color ever since! People tend to remember the hair:) It suits my personality perfectly: wild, bold, fashionable!
I'm Sandra Parker, founder of Justine Haines Period Apparel. My mission is to revolutionize period protection for women of all ages. I envision a future where women look forward to their periods, feel confident, and embrace sustainability by ditching disposables. Justine Haines stands out as the world's first full collection of period activewear, addressing the market need for comfortable and fashionable period protection during various activities. My motivation stems from empowering women to have happy periods, and our business model is driven by quality, innovation, and environmental consciousness. With a proven track record of developing innovative products, I'm excited about the future and the positive impact we can make.
