Mission

Justine Haines: Empowering Women, Redefining Periods

Our Mission:

Justine Haines is dedicated to empowering women of all ages, shapes, and sizes to embrace and celebrate their menstrual cycles. Menstruation is a natural and vital part of life, yet it is often burdened with stigma, discomfort, and inconvenience. At Justine Haines, we aim to rewrite this narrative, equipping women with innovative products, valuable resources, and the confidence to feel empowered throughout every phase of their cycle.

The Problem:

Despite being a shared experience among women worldwide, menstruation is often treated as taboo. Many women face significant challenges, such as:

  • Limited access to affordable, sustainable menstrual products.

  • Inadequate education about menstrual health and hygiene.

  • Cultural and societal barriers that stifle open conversations about periods.

  • A lack of inclusive designs in menstrual products, leaving women with diverse body types feeling excluded.

Our Solution:

At Justine Haines, we tackle these issues head-on with an all-encompassing approach:

  • Inclusive Product Design: Our products cater to all body types and menstrual needs. With thoughtful designs, we prioritize comfort and effectiveness for every woman.

  • Sustainability: By championing reusable options, we offer a solution that supports both personal well-being and environmental health.

  • Educational Initiatives: Knowledge is power. Our educational campaigns, including our Quora group, Everything Periods (with over 1M visitors!), debunk myths, spread awareness, and normalize menstruation.

  • Community Building: Through our social platforms, we create a safe space for women to share their experiences, find support, and connect with others.

  • Affordability and Accessibility: We work tirelessly to ensure our products are available to all women, including those in marginalized communities, through outreach programs and partnerships.

Our Vision:

Our goal is to revolutionize how society perceives menstruation. We envision a world where every woman feels:

  • Empowered to embrace her period with pride.

  • Confident in managing her cycle with products that work for her.

  • Supported by a community that uplifts and celebrates her.

Why Choose Justine Haines?

At Justine Haines, we don't just sell products—we advocate for a cause. We strive to make menstruation a celebrated aspect of womanhood through:

  • Innovative and sustainable product design.

  • Educational programs that spark change.

  • A strong, empowering community that breaks the stigma.

Together, we can create a world where periods are met with celebration, not hesitation. Join us on this journey to empower, inspire, and support women everywhere.